Operations Audit - tienda.rds-la.com

Interactive assessment

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Assess eight dimensions and receive an immediate maturity readout and recommended path.

Rate each statement from 0 (not in place) to 4 (consistently effective).

StrategyMarketing objectives are tied to business outcomes.Priorities are documented and ranked.Each initiative has an owner and success criterion.The team can decline work that does not support the objective.A roadmap is reviewed on a defined cadence.

DemandThere is a shared qualified-lead definition.Marketing and sales agree on routing and follow-up.Demand is segmented by account, need or stage.Channels are assessed for quality, not volume alone.The pipeline reveals losses and bottlenecks.

DataCritical data sources have defined owners.Essential fields are consistent across systems.Deduplication and data quality have controls.Consent and retention are documented.Reports can be traced to their source.

AutomationEach workflow has an objective, owner and version.Journeys have clear entry and exit criteria.QA occurs before changes go live.Errors trigger alerts and a response path.Automations are reviewed and retired when no longer useful.

ProductionIntake captures objective, audience, format and due date.Capacity is planned against demand and backlog.Dependencies and approvals are visible.Templates reduce rework without limiting quality.Completed work is documented and findable.

Quality and governanceEach deliverable has acceptance criteria.Review covers content, brand, technical and data quality.Changes and approvals are recorded.Incidents have an owner and escalation path.Lessons become process improvements.

MeasurementA baseline exists before improvement is claimed.Outputs, outcomes and business results are separated.Metrics have a formula, source and frequency.Dashboards lead to concrete decisions.Attribution limitations are communicated.

ContinuityCritical knowledge does not depend on one person.Essential roles have coverage.Access and assets have a current inventory.Workload peaks have a capacity plan.Operations can continue through turnover or absence.

The gap is recurring A defined scope is approved