Digital presence does not depend on being active on every platform. It depends on the right people finding a clear proposition, a trustworthy experience and enough evidence to move forward.
Four foundations
- Positioning: explain who you help, the problem you solve and why your approach is different.
- Web experience: speed, navigation, accessibility and calls to action should reduce friction.
- Content: answer real questions with experience, examples and sources.
- Measurement: connect traffic, engagement, leads and opportunities to create learning.
Work in cycles. First fix the obstacles that prevent people from discovering, understanding or contacting the brand; then expand channels and formats.
Adapted from the original RDS article: reddesignsystems.com