Marketing reengineering reviews end to end how an organization detects opportunities, plans, produces, activates, measures and learns. It does not begin by buying a tool; it begins by making the current process and its constraints visible.
What to review
Map demand, timing, owners, approvals, data and handoff points. Identify duplicated tasks, concentrated knowledge, steps without acceptance criteria and automation that no longer serves the objective.
Then design the future state in stages. Combine quick improvements with structural changes, assign owners and measure capacity, speed, quality and continuity. The goal is not simply to run more campaigns; it is to build an operation able to sustain them.
Adapted from the original RDS article: reddesignsystems.com